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Funny Eye Macau Sparkling Drikkevareemballage by Chunyang Wang

Funny Eye Macau Sparkling Drikkevareemballage by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Emballagedesign Competition Category.


BronzeEmballage· 2025

Funny Eye Macau Sparkling Drikkevareemballage

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award i Bronze Winner in Emballage Category

Colors

The Design

About Funny Eye Macau Sparkling Drikkevareemballage

Funny Eye Macau Sparkling er et emballagedesign til en drikkevare fra en mærkevare i Macau. Emballagen dækker en serie på tre smagsvarianter, og hver smagsvariant har sin egen farvepalet. Grafikken er inspireret af ruinerne af Skt. Paulskirken i Macau. Buede, cirkulære og rektangulære former hentet fra monumentets søjler og vinduer er forenklet og omkomponeret. Et legende blik-motiv, inspireret af den italienske kunstner Tullio Garbaris værker, er tilføjet. Produktnavnene anvender en skræddersyet fed skrifttype med store bogstaver og bred bogstavafstand. Hver dåse måler 65 mm i diameter og 120 mm i højden.

The Recognition

About the A' Design Award i Bronze

Funny Eye Macau Sparkling Drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Funny Eye Macau Sparkling Drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Funny Eye Macau Sparkling Drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging
Diameter 65mm, height 120mm
Tags
Graphic,Macau,Cans,
Design Challenge
By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration
This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration
Designed in Hangzhou in May 2024.
Patents
Funny Eye
Team Members
Chunyang Wang

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