Kanade Japanese Primær funktion: Emballage by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2025
Kanade Japanese Primær funktion: Emballage
by Yuko Takagi
A' Design Award i Sølv Winner in Emballage Category
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The Design
About Kanade Japanese Primær funktion: Emballage
Bogtekst: Emballagedesignet til Kanade, en eksklusiv japansk håndværkslikør, henter inspiration fra traditionel æstetik for at afspejle produktets forfinede, naturlige smag. Med udgangspunkt i begrebet harmoni anvender designet specialfremstillet washi-papir med glansfulde fibre, hvilket skaber en kontrast mellem matte og subtile glans for en taktil, håndværksmæssig fornemmelse. Akvarelillustrationer og håndskrevet kalligrafi forstærker det håndlavede indtryk, mens en specialdesignet skrifttype tilføjer en moderne, men kulturelt forankret identitet. Resultatet er en emballage, der forener tradition og nutidige sansninger med global appel.
The Recognition
About the A' Design Award i Sølv
Kanade Japanese Primær funktion: Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Kanade Japanese Primær funktion: Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Kanade Japanese Primær funktion: Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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