Lays Deep Ridged Spicy Flavor Lto 2024 Snack Emballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Snack Emballage
by PepsiCo Design and Innovation
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #169613The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Snack Emballage
Lay's Deep Ridged Spicy Flavor er et emballagedesign skabt til to begrænsede snackvarianter solgt i Kina: Spicy Hot Strip og Spicy Stinky Tofu. Emballagen blev udviklet for at nå unge forbrugere, der søger en afslappet snackpause. Dristige og energiske visuelle udtryk formidler den stærke smag tydeligt. En legende mund-illustration er placeret i midten af designet. Dynamisk madfotografering viser de to smagsvarianter i al deres styrke. Resultatet giver den begrænsede serie en levende og let genkendelig identitet.
The Recognition
About the A' Design Award i Bronze
Lays Deep Ridged Spicy Flavor Lto 2024 Snack Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lays Deep Ridged Spicy Flavor Lto 2024 Snack Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lays Deep Ridged Spicy Flavor Lto 2024 Snack Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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