Guijiu 20 Spiritusemballage af Liandong Zhang and Xueqian Zhang

Guijiu 20 Spiritusemballage af Liandong Zhang and Xueqian Zhang er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2025

Guijiu 20 Spiritusemballage

af Liandong Zhang and Xueqian Zhang

Klient: Guizhou Guijiu Group Co., Ltd

Vinder af A' Design Award i Guld i kategorien Emballage

137,586

Verificeret Prisvinder

Verificer Prisstatus for #170686

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Guijiu 20 Spiritusemballage

Guijiu 20 er emballage til en kinesisk baijiu-spiritus. Flasken forener en rund top med en firkantet krop, en form der knytter sig til traditionelle forestillinger om harmoni. Reliefmønstre med sommerfugle, føniks, fugle og fisk er hentet fra de traditionelle motiver hos etniske grupper i Guizhou, Kina. Årringslinjer og terrasselinjer henviser til lagring og til det lokale landskab. Flasken er fremstillet af glas med høj transparens og har en metallisk kapsel, og en overfladebehandling giver glasset en keramiklignende tekstur til en lavere pris. Den firkantede krop forbedrer desuden grebet.

Anerkendelsen

Om A' Design Award i Guld

Guijiu 20 Spiritusemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Guijiu 20 Spiritusemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Guijiu 20 Spiritusemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensioner & Emballage: box：140*110*275mm
bottle：115*62*223mm
Tags: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Produktionsteknologi: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Designudfordring: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Forskning: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiration: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Projektvarighed: The project launched in February 2021 and release to market in June 2024
Driftsflow: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Teammedlemmer: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Billedkreditering: Guizhou Guijiu Group Co., Ltd