Gushu Jinzhu Emballage til tørret frugt af Chushan Design er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2025
Gushu Jinzhu Emballage til tørret frugt
Klient: Shenzhen Chushan Design Culture Group Co., Ltd.
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
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Om Gushu Jinzhu Emballage til tørret frugt
Gushu Jinzhu er en gaveæske designet til tørret longanfrugt. Æsken har en konstruktion med låg og bund og måler 360 gange 240 gange 90 millimeter. Ydersiden viser et århundredgammelt longantræ med guldfolierede bogstaver, graverede teksturer og to Loong-figurer snoet om longanranker. En indvendig plakat beskriver det traditionelle tørringshåndværk og den fugtbeskyttende funktion. Æsken indeholder fire akrylkrukker med botaniske etiketter og en celadonglaseret teskål på 130 millimeter, der fungerer som frugtbakke. Den orangerøde farve markerer en festlig lejlighed.
Anerkendelsen
Om A' Design Award i Guld
Gushu Jinzhu Emballage til tørret frugt er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Gushu Jinzhu Emballage til tørret frugt forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Gushu Jinzhu Emballage til tørret frugt skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
- Dimensioner & Emballage
- The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
- Tags
- Dried Fruit, Loong, Song, Ceramics, food
- Produktionsteknologi
- This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
- Designudfordring
- How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
- Forskning
- This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
- Inspiration
- Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
- Projektvarighed
- The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
- Driftsflow
- The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
- Teammedlemmer
- Yin peng
Li linlin
Zeng menghao - Billedkreditering
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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