Ghaffari Emballage til kemiske produkter by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2025
Ghaffari Emballage til kemiske produkter
Client: Ghaffari Chemical Industries Corp.
A' Design Award i Sølv Winner in Emballage Category
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The Design
About Ghaffari Emballage til kemiske produkter
Ghaffari er et emballagedesign udviklet til en række kemiske produkter. Designet følger en minimalistisk metode, hvor overflødige elementer blev fjernet for at fremhæve væsentlig information. Markant typografi og en særegen farvepalet understøtter genkendelighed på hylden. Etiketterne produceres med in-mould labeling-teknologi. Det visuelle system blev tilpasset produkter i forskellige dimensioner og størrelser, så ét formsprog dækker hele porteføljen. Hensigten var at samle en fragmenteret identitet og muliggøre vækst på tværs af markeder og medier.
The Recognition
About the A' Design Award i Sølv
Ghaffari Emballage til kemiske produkter er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Ghaffari Emballage til kemiske produkter forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Ghaffari Emballage til kemiske produkter er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Team Members
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - Image Credits
- All images made with Cinema 4D in our studio.
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