Sui Li Emballage til kinesisk baijiu by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2025
Sui Li Emballage til kinesisk baijiu
Client: Anhui Golden Seed Winery Co., Ltd.
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #172275The Design
About Sui Li Emballage til kinesisk baijiu
Sui Li er et emballagedesign til kinesisk baijiu. Flasken er fremstillet af højborosilikatglas, valgt for sin klarhed og korrosionsbestandighed, så spiritussens farve forbliver synlig. En frøformet etiket i guld er fremstillet med metallisk transfertryk for en tredimensionel effekt. En frøåre-tekstur på flaskens overflade tilføjer en taktil kvalitet. Gaveæsken er udført i sølvkarton med serigrafitrykte hvide flodkonturer, forædlet med UV-behandling. Guld, sort og hvid danner en tydelig kontrast. Frømotivet henviser til vækst og til drikkens naturlige oprindelse.
The Recognition
About the A' Design Award i Sølv
Sui Li Emballage til kinesisk baijiu er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Sui Li Emballage til kinesisk baijiu forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Sui Li Emballage til kinesisk baijiu er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
- Dimensions & Packaging
- 85*85*176
- Tags
- Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
- Production Technology
- The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement. - Design Challenge
- To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
- Research
- The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
- Inspiration
- The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
- Project Duration
- The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
- Operation Flow
- The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes. - Team Members
- Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
