Xi Feng Jiu Tian Qi Baijiu-emballage by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2026
Xi Feng Jiu Tian Qi Baijiu-emballage
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Xi Feng Jiu Tian Qi Baijiu-emballage
Xi Feng Jiu Tian Qi er et emballagedesign til en premium kinesisk baijiu. Flasken er fremstillet af lokalt krystal, galvaniseret med guld og forsynet med lasergraverede mønstre. Kapslen er fremstillet af aluminiumslegering og besat med krystalslebne diamantfacetter. Kapslens form er inspireret af den føniks-krone, som brude bar i det gamle Kina. Gaveæsken er fremstillet af akryl og har en karakteristisk form. Låget hæver sig som et gardin og afslører gradvist flasken. Bevægelsen minder om løftet af det røde slør ved traditionelle kinesiske bryllupper.
The Recognition
About the A' Design Award i Bronze
Xi Feng Jiu Tian Qi Baijiu-emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Xi Feng Jiu Tian Qi Baijiu-emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Xi Feng Jiu Tian Qi Baijiu-emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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