Zhen Yuan Zeng Baijiu-emballage by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2026
Zhen Yuan Zeng Baijiu-emballage
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award i Sølv Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #173079
The Design
About Zhen Yuan Zeng Baijiu-emballage
Zhen Yuan Zeng er et emballagedesign til en lagret baijiu, en traditionel kinesisk spiritus. Flasken er fremstillet af keramik og formet som en moderne version af den traditionelle spirituskrukke. Præcise geometriske facetter forfiner den klassiske form og reducerer dens visuelle tyngde. Det bølgede låg henviser til den langsomme lagring af spiritussen inde i krukken. Flasken er indpakket i sulfatpapir, som blødgør konturen og delvist skjuler formen. Papiret pilles af af forbrugeren, så flasken afsløres trin for trin. Emballagen måler 85 gange 85 gange 165 millimeter.
The Recognition
About the A' Design Award i Sølv
Zhen Yuan Zeng Baijiu-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zhen Yuan Zeng Baijiu-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zhen Yuan Zeng Baijiu-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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