Congtai Huofenzi Baijiu-emballage af Wen Liu

Congtai Huofenzi Baijiu-emballage af Wen Liu er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2026

Congtai Huofenzi Baijiu-emballage

af Wen Liu

Klient: Shenzhen Oracle Creative Design Co.,Ltd.

Vinder af A' Design Award i Guld i kategorien Emballage

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Om Congtai Huofenzi Baijiu-emballage

Congtai Huofenzi er et emballagedesign til en kinesisk baijiu rettet mod unge forbrugere. Det visuelle koncept er baseret på vandets bevægelse og spiritusmolekylernes aktive natur, udtrykt gennem et centralt motiv kaldet Vitalitetens Øje. Flasken har en dynamisk præget tekstur og et brandemblem indlagt på en harpiksplakette. En konturformet fordybning midt på flasken sikrer et behageligt greb. Den ydre æske er beklædt med papir i trælook, mens lagdelte specialpapirer danner et flydende mønster, der leder tankerne hen på bjerge og floder.

Anerkendelsen

Om A' Design Award i Guld

Congtai Huofenzi Baijiu-emballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Congtai Huofenzi Baijiu-emballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Congtai Huofenzi Baijiu-emballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensioner & Emballage: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Produktionsteknologi: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Designudfordring: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Forskning: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Projektvarighed: March 2024, Shenzhen, China
Driftsflow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Teammedlemmer: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li