Lidu 1308 Emballage til alkoholiske drikkevarer af Junjian Wan

Lidu 1308 Emballage til alkoholiske drikkevarer af Junjian Wan er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2026

Lidu 1308 Emballage til alkoholiske drikkevarer

af Junjian Wan

Klient: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

Vinder af A' Design Award i Guld i kategorien Emballage

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Designet

Om Lidu 1308 Emballage til alkoholiske drikkevarer

Lidu 1308 er et emballagedesign til en kinesisk spiritus. Designet forener Jingdezhen-porcelænshåndværk og Lidus bryggetradition. Keramikflasken rummer 500 ml og bærer blå-hvide dragemotiver fra Yuan-dynastiet med underglasurmaleri og et indlejret gyldent segl. Kapslen af metallegering er graveret med skrifttegn inspireret af trykning med løse typer. Yderæsken er fremstillet af stift karton beklædt med silketekstureret materiale og dekoreret med tvillingedrager i blåt relief og guldprægning. En roterende åbningskonstruktion afslører flasken til fremvisning.

Anerkendelsen

Om A' Design Award i Guld

Lidu 1308 Emballage til alkoholiske drikkevarer er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Lidu 1308 Emballage til alkoholiske drikkevarer forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Lidu 1308 Emballage til alkoholiske drikkevarer skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensioner & Emballage: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tags: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Produktionsteknologi: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Designudfordring: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Forskning: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Projektvarighed: The project was initiated and completed in Nanchang in January 2024.
Driftsflow: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.