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Wakayama Umeshu Series Primær funktion: Blommevin af Fumiko Okazeri

Wakayama Umeshu Series Primær funktion: Blommevin af Fumiko Okazeri er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.


BronzeEmballage· 2026

Wakayama Umeshu Series Primær funktion: Blommevin

af Fumiko Okazeri

Klient: fodesign Inc.

Vinder af A' Design Award i Bronze i kategorien Emballage

7,848

Verificeret Prisvinder

Verificer Prisstatus for #176284

Farver

Designet

Om Wakayama Umeshu Series Primær funktion: Blommevin

Bogtekst: Fra Wakayama i Japan kommer en aromatisk blommevin og en forfriskende blommevinsgelé. Inspireret af konceptet om kulturel udveksling og møder med rødder i kinesisk tradition udtrykker designet en udpræget japansk sensibilitet gennem bløde teksturer og sarte illustrationer. Når de to flasker stilles side om side, skaber de en scene af en mand og en kvinde, der mødes – indfanget i emballagedesignet. Som en gave fra Japan, velsignet med majestætiske bjerge, havet, havbrisen og strålende sollys, ledsager den glædelige sammenkomster i det fjerne Kina.

Anerkendelsen

Om A' Design Award i Bronze

Wakayama Umeshu Series Primær funktion: Blommevin er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Wakayama Umeshu Series Primær funktion: Blommevin forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Wakayama Umeshu Series Primær funktion: Blommevin tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensioner & Emballage
Width 60 mm x Depth 60 mm x Height 295 mm
Tags
Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Produktionsteknologi
The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Designudfordring
Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Forskning
We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiration
Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Projektvarighed
It was exported and sold in Hangzhou, China in November 2022.
Driftsflow
The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Billedkreditering
Illustrator Yuri Mizutani

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Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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