Chuehfeng Hami Melon Wine Alkoholemballage by Yisong Hu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Guld in Emballagedesign Competition Category.
GuldEmballage· 2026
Chuehfeng Hami Melon Wine Alkoholemballage
by Yisong Hu
Client: Shijiazhuang Xianxing Brand Design Co., Ltd.
A' Design Award i Guld Winner in Emballage Category
- 4,342,080
- Verified Award Winner
- Verify Award Status for #176705
The Design
About Chuehfeng Hami Melon Wine Alkoholemballage
Chuehfeng Hami-melonvinens emballage forener den regionale kultur fra Hami City i Xinjiang Uygur Autonome Region med en stærk fornemmelse af produktværdi og afspejler Silkevejens arv. Den omdanner den lokale specialitet til en Frontier-vin, der symboliserer Silkevejens kultur, ved hjælp af miljøvenlige materialer og en innovativ flaskehætte, der også fungerer som røgelsesholder. Smart etiketteringsteknologi forener tradition med moderne innovation og leverer et emballagedesign af høj kvalitet med flere funktioner.
The Recognition
About the A' Design Award i Guld
Chuehfeng Hami Melon Wine Alkoholemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Chuehfeng Hami Melon Wine Alkoholemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Chuehfeng Hami Melon Wine Alkoholemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
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