Pinar Nature Blend Emballage til drikkevarer by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Emballage til drikkevarer by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2026

Pinar Nature Blend Emballage til drikkevarer

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner
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Colors

The Design

About Pinar Nature Blend Emballage til drikkevarer

Pinar Nature Blend er et emballagedesign til en familie af plantebaserede drikkevarer. Designet anvender en enkel, moderne og holistisk visuel arkitektur på kategorien af urtedrikke. Naturlige toner kombineres med illustrative elementer og fotografiske billeder af indholdet. Et tydeligt hierarki hjælper kunderne med hurtigt at genkende hver variant. Skarpe overgange anvendes i stedet for bløde gradienter, så trykket på kartonoverflader forbliver rent og ensartet. Resultatet reducerer visuel støj og adskiller produktfamilien fra konkurrerende varer på hylden.

The Recognition

About the A' Design Award i Bronze

Pinar Nature Blend Emballage til drikkevarer er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Pinar Nature Blend Emballage til drikkevarer forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Pinar Nature Blend Emballage til drikkevarer tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas