Chic Della Cremegaveæske by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2026

Chic Della Cremegaveæske

by Jiayi Lu

Client: Chic Della

A' Design Award i Bronze Winner in Emballage Category

5,969

Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Cremegaveæske

Chic Della er en gaveæske til ansigtscreme, skabt i samarbejde med Suzhou Taohuawu-træbloktryk. Pæonmotiverne fra Ming-dynastiets træbloktryk Flowers Bloom in Wealth and Prosperity er dekonstrueret og omarrangeret i en moderne geometrisk stil, mens det originale tryks skarpe linjer og teksturer er bevaret. Gaveæsken er fremstillet af kunstpapir med guldfolieprægning og måler 250 gange 90 gange 250 millimeter. Sættet bærer navnet The Secret of Flower Beauty og afspejler den østlige idé om at pleje huden med blomster.

The Recognition

About the A' Design Award i Bronze

Chic Della Cremegaveæske er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Chic Della Cremegaveæske forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Chic Della Cremegaveæske tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.