Alita Flaskedesign og Etiketter by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2017
Alita Flaskedesign og Etiketter
Client: Mv Group
A' Design Award i Sølv Winner in Emballage Category
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- Verified Award Winner
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The Design
About Alita Flaskedesign og Etiketter
Det primære mål med redesignet er at øge den overordnede brandbevidsthed og fremhæve de karakteristiske træk såsom klassiske produktionsmetoder, råvarer og kvalitet. Den komplette rebranding af ALITA omfatter en ny flaske, fornyelt logo, monogram, kapsel og etiketdesign. Produkterne har nu flere elementer, der er specifikke for kategorien mousserende vin og champagne, med introduktion af et let klassisk præg og en vis soliditet, men bevarer samlet set en forholdsvis moderne og let fornemmelse.
The Recognition
About the A' Design Award i Sølv
Alita Flaskedesign og Etiketter er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Alita Flaskedesign og Etiketter forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Alita Flaskedesign og Etiketter er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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