Chips BCBG Mademballage by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Chips BCBG Mademballage
by Arome Agency
Client: BCBG - La Ducale
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Chips BCBG Mademballage
BCBG er et brand chips, der blev oprettet i 2001 i det sydlige Frankrig. Dette brand tilbyder fremstilling af topkvalitet med stor kreativitet af opskrifter og smag. Designere skabte i 2020 en ny serie af karakterer til den nye række crips. De arbejdede på et koncept af crips / karakterer. Disse nye illustrationer repræsenterer udvalget af chips i en original og sjov tone. Tegn er dejlige og elegante som det repræsenterede produkt.
The Recognition
About the A' Design Award i Bronze
Chips BCBG Mademballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Chips BCBG Mademballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Chips BCBG Mademballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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