Kailani Magnesiumemballage by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Kailani Magnesiumemballage
by Arome Agency
Client: Arome
A' Design Award i Sølv Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #76945
The Design
About Kailani Magnesiumemballage
Arome Agenturs værker på den grafiske identitet og den kunstneriske linje til Kailani-emballage er baseret på minimal og ren design. Denne minimalisme er i tråd med det produkt, der kun har en ingrediens, magnesium. Den valgte typografi er stærk og indtastet. Det kendetegner både styrken af mineral magnesium og styrken af produktet, der gendanner vitalitet og energi til forbrugerne.
The Recognition
About the A' Design Award i Sølv
Kailani Magnesiumemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Kailani Magnesiumemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Kailani Magnesiumemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products.
Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being. - Dimensions & Packaging
- Magnesium oil and gel : 100 ml
Size of the labels : 3,5 x 8 cm
Magnesium flakes : 500g
Size of the labels : 7 x 11,5 cm - Tags
- Minimal, Health, Sport, Modern, Natural
- Production Technology
- Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.
- Design Challenge
- The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency...
But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations. - Research
- The labels are composed of the identity of Kailani, created by us, and the name of the product.
We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave.
The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can.
The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body. - Inspiration
- Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.
- Project Duration
- The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.
- Operation Flow
- Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life.
The use of the products is very easy and quick. - Team Members
- Delphine Goyon
Catherine Alamy
Rémi Vicente
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