Fanwu Xiangyin Tea Teemballage by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Emballagedesign Competition Category.
GuldEmballage· 2020
Fanwu Xiangyin Tea Teemballage
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Guld Winner in Emballage Category
Verified Award Winner
Verify Award Status for #86671The Design
About Fanwu Xiangyin Tea Teemballage
Fanwu Xiangyin Tea er et emballagedesign til Pu'er-te fra Xishuangbanna i Yunnan, Kina. Illustrationen har form som et elefanthoved og kombinerer tehaver, tetræer, teplukkere og dyr fra Yunnan. Yderæsken er fremstillet af et komprimeret træmateriale, der er ikke-forurenende, nedbrydeligt og miljøvenligt. Æsken er let og nem at bære. Teen opbevares i en metaldåse med håndtag, og dåsen kan genbruges, når teen er brugt op. Designet præsenterer traditionel tekultur i en moderne form og understøtter miljøbevidsthed.
The Recognition
About the A' Design Award i Guld
Fanwu Xiangyin Tea Teemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Fanwu Xiangyin Tea Teemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Fanwu Xiangyin Tea Teemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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