Diaoyutai Liquor-emballagedesign by Jiabo Lu and Kun Luo

Diaoyutai Liquor-emballagedesign by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2020

Diaoyutai Liquor-emballagedesign

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award i Sølv Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #87662

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diaoyutai Liquor-emballagedesign

Diaoyutai er et emballagedesign skabt til en eksklusiv kinesisk spiritus. Dragemønstret, der repræsenterede det højeste kejserlige billede i det gamle Kina, anvendes som det primære dekorative element. Flaskehætten er rig på detaljer, og dens kvadratiske form leder tankerne hen på jadeseglet, der symboliserede kejserlig magt. Selve flasken forbliver meget enkel. Kontrasten mellem den rige ornamentik og de enkle flader skaber et højtideligt visuelt udtryk med en tydelig kinesisk karakter. Den ydre æske er fremstillet af genanvendeligt papir, og flasken er fremstillet af traditionel kinesisk keramik.

The Recognition

About the A' Design Award i Sølv

Diaoyutai Liquor-emballagedesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Diaoyutai Liquor-emballagedesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Diaoyutai Liquor-emballagedesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017