Open Packaging Sleeves by Koen van Rijen is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2020
Open Packaging Sleeves
Client: Roy Soetekouw
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #88515The Design
About Open Packaging Sleeves
This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
The Recognition
About the A' Design Award i Jern
Open Packaging Sleeves er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Open Packaging Sleeves forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Open Packaging Sleeves respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves.
The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers.
The client personally stamped each box during the presentation which makes every box a unique one.
The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other. - Dimensions & Packaging
- Width 220mm
Depth 55mm
Height 310mm - Tags
- sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
- Production Technology
- Each set of sleeves is handmade and the numbers are screen printed.
- Design Challenge
- The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
- Research
- Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
- Inspiration
- The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres.
The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic.
Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers. - Project Duration
- The project lasted a year and started in april 2006
- Operation Flow
- The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
- Patents
- Copyrights belong to Koen van Rijen, 2019
- Team Members
- Koen van Rijen
- Image Credits
- Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019
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