Iridescent Teemballage by Chieh Yu Chiang

Iridescent Teemballage by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2020

Iridescent Teemballage

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Teemballage

Dette projekt kombinerer østlig og vestlig kunst, livsstil og kultur til det samme billede, det bruger blækbørsteslag med levende farver og forskellige materialer og udskrivningsmetoder. Penselstrøgens styrke og farven på blækket repræsenterer smagen af taiwanesisk te, levende farver og skinnende film repræsenterer højdepunkterne. Skygger og lys, virtuualitet og er hovedkonceptet i dette design. For at bryde stereotype-billedet af te-kultur frister denne pakke til at bruge et helt nyt perspektiv og design til at introducere det til forskellige generationer og verden.

The Recognition

About the A' Design Award i Bronze

Iridescent Teemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Iridescent Teemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Iridescent Teemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao