Cong Tai Baijiu Primær funktion: Drikkevareemballage by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Cong Tai Baijiu Primær funktion: Drikkevareemballage
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Primær funktion: Drikkevareemballage
Cong Tai Baijiu er et jubilæumsemballagedesign for en kinesisk spiritus, der er lanceret til rottens år. Hovedmotivet er hentet fra dørhåndtaget i traditionel kinesisk arkitektur og henviser til rotten som det første stjernetegnsdyr, der åbner året. Den indre etiket kombinerer formerne af en rotte og en mønt for at antyde rigdom og held, mens den ydre ring anvender et strålende mønster for en livlig effekt. Flasken er fremstillet af keramik med en marmorstruktur og er færdiggjort ved vandoverføringstryk.
The Recognition
About the A' Design Award i Sølv
Cong Tai Baijiu Primær funktion: Drikkevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Cong Tai Baijiu Primær funktion: Drikkevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Cong Tai Baijiu Primær funktion: Drikkevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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