Happy Ginger Ale Drikkevareemballage by Wen Liu and Jiayi Sun

Happy Ginger Ale Drikkevareemballage by Wen Liu and Jiayi Sun is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2020

Happy Ginger Ale Drikkevareemballage

by Wen Liu and Jiayi Sun

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award i Sølv Winner in Emballage Category

29,033

Verified Award Winner

Verify Award Status for #88703

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Ginger Ale Drikkevareemballage

Happy Ginger Ale er et emballagedesign til en ingefærdrik, der sælges i aluminiumsdåser. Hver dåse måler 115 millimeter i længden, 66 millimeter i bredden og 66 millimeter i højden. Det centrale visuelle element er en håndtegnet illustration af fire figurer ved navn Ginger Man, Ginger Lady, Ginger Grandma og Ginger Kid. De fire figurer repræsenterer mænd, kvinder, ældre og børn. Hver figur holder en dåse og viser et tilfreds udtryk. Den enkle og livlige stil har til formål at skabe en følelsesmæssig forbindelse og invitere forbrugerne til at smage ingefærsmagen.

The Recognition

About the A' Design Award i Sølv

Happy Ginger Ale Drikkevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Happy Ginger Ale Drikkevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Happy Ginger Ale Drikkevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensions & Packaging: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tags: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Research: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiration: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Project Duration: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Operation Flow: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Team Members: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018