Laote Breweries Ølemballage by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2020
Laote Breweries Ølemballage
Client: Zhongshihuanmei Design
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries Ølemballage
Laote Breweries er en emballagedesign til craft beer, som sælges i 500 ml aluminiumsdåser. Designet centrerer sig om et detaljeret emblem, der refererer til en bryggerfamilies historie og traditioner. Emblemet er tænkt til at antyde omhyggelig håndbrygning og skabe nysgerrighed omkring smagen. Craft beer fremstilles i små satser i stedet for gennem storindustriel produktion. I Kina er industrielt øl bredt tilgængeligt, hvilket gør småskala-brygning til noget værdifuldt. Der anvendes farveseparationstryk (spotfarver) på dåserne for at holde emblemet tydeligt og præcist.
The Recognition
About the A' Design Award i Jern
Laote Breweries Ølemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Laote Breweries Ølemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Laote Breweries Ølemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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