Love&wash Emballage by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Love&wash Emballage
Client: Love&wash
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #92436The Design
About Love&wash Emballage
Love&wash er et emballagedesign til en række vaskeprodukter, herunder vaskepulver, vaskegel, kapsler og pletfjerner. Konceptet udtrykker omsorg gennem en enkel metafor med tøj, der omfavner hinanden. På etiketten til pulveret til farvet tøj krammer en orange T-shirt og en denimskjorte. Logoets bogstaver er trykket sammen for at gentage den samme idé. Baggrundsfarver adskiller produkterne, mens den blå typografi antyder friskhed og renhed. Emballagen er lavet af pap og plast, og der er planlagt biologisk nedbrydelige materialer.
The Recognition
About the A' Design Award i Sølv
Love&wash Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Love&wash Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Love&wash Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Team Members
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
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