Darin Emballage Til Koreansk Helsekost af Heesoo Son and Seoyeon Yoon

Darin Emballage Til Koreansk Helsekost af Heesoo Son and Seoyeon Yoon er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.

SølvEmballage· 2020

Darin Emballage Til Koreansk Helsekost

af Heesoo Son and Seoyeon Yoon

Klient: Darin

Vinder af A' Design Award i Sølv i kategorien Emballage

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Designet

Om Darin Emballage Til Koreansk Helsekost

Darin er designet til at befri moderne mennesker fra modvilje mod Koreas traditionelle helsekostprodukter i træthedssamfundet, og har enkel, grafisk klarhed i at levere pakker til moderne menneskers følsomhed, i modsætning til de uudignede billeder, der er blevet brugt af traditionelle koreanske helsekostbutikker . Alle design er lavet af motiver fra blodcirkulation, hvilket visualiserer målet om at give vitalitet og sundhed til de trætte 20'erne og 30'erne.

Anerkendelsen

Om A' Design Award i Sølv

Darin Emballage Til Koreansk Helsekost er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Darin Emballage Til Koreansk Helsekost forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Darin Emballage Til Koreansk Helsekost er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensioner & Emballage: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Produktionsteknologi: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Designudfordring: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Forskning: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Projektvarighed: The project started in September 2018 in Korea and finished in November 2018
Driftsflow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Teammedlemmer: Heesoo Son
Seoyeon Yoon
Billedkreditering: Heesoo Son and Seoyeon Yoon