Jiu Ming Tang Spiritusemballage by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Jiu Ming Tang Spiritusemballage
by Qi-Jun Wang
Client: Wang Qi-jun
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #96128The Design
About Jiu Ming Tang Spiritusemballage
Jiu Ming Tang er et gaveemballagedesign til kinesisk spiritus knyttet til dragebådsfestivalen. Den ydre æske er fremstillet af miljøvenligt papir og formet med en varmpresningsproces. Et rødt segl henviser til et traditionelt kinesisk ønske om held og lykke. Seglet rives op, og æsken foldes ud som en skriftrulle, hvilket inviterer til interaktion. Den enkle ydre overflade står i kontrast til farverige festivalillustrationer indeni og skaber en stærk visuel effekt. Designet bringer traditionelle festivalelementer ind i en moderne emballage for at understøtte kulturel identitet.
The Recognition
About the A' Design Award i Sølv
Jiu Ming Tang Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Jiu Ming Tang Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Jiu Ming Tang Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
- Team Members
- Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han
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