Jane Foldbar telefonemballage by RRD Lab 2064

Jane Foldbar telefonemballage by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2020

Jane Foldbar telefonemballage

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award i Bronze Winner in Emballage Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Foldbar telefonemballage

Jane er en emballagedesign til en foldbar mobiltelefon. Designet refererer til bambus og trælameller, en gammel kinesisk bogform, og anvender traditionelle kinesiske bogstavformer. Æsken er udelukkende fremstillet af specialpapir med en trælignende og tekstilagtig struktur, uden brug af plastik eller andre materialer. Brugsanvisningen omslutter æskens ydre overflade og holdes på plads af magneter. Manualen kan tages af og rulles sammen. Æsken åbnes med en flig, og produkterne indeni er arrangeret i separate lag. Emballagen måler 198 gange 192 gange 47 millimeter.

The Recognition

About the A' Design Award i Bronze

Jane Foldbar telefonemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Jane Foldbar telefonemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Jane Foldbar telefonemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064