Zhengyuanpu Travellers Series Pu Er Te Emballage by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Zhengyuanpu Travellers Series Pu Er Te Emballage
by Luo Xing and Chen Juhua and Fu Yating
Client: Jinde Design
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #97130The Design
About Zhengyuanpu Travellers Series Pu Er Te Emballage
Zhengyuanpu Travellers-serien er et bærbart emballagedesign til Pu'er te, en traditionel kinesisk drik. Pu'er te sælges normalt som pressede kager på 357 gram, som skal brydes op med en tenål, inden de kan brygges. Travellers-serien indeholder i stedet en lille portion, så der ikke kræves nogen redskaber, og indpakningen kan blot rives op. Hver indpakning måler 50 gange 85 gange 3 millimeter og er fremstillet af bomuldspapir. Prægning, dybtryk og folietrykning former teens billede og passer til de tilsigtede forbrugeres smag. Der er valgt sikrere materialer og en enklere produktionsproces.
The Recognition
About the A' Design Award i Bronze
Zhengyuanpu Travellers Series Pu Er Te Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Zhengyuanpu Travellers Series Pu Er Te Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Zhengyuanpu Travellers Series Pu Er Te Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.
The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer . - Dimensions & Packaging
- 50mmX85mmX3mm
- Tags
- Portable , Pu'er tea packaging, Debossing，Travellers Series
- Production Technology
- Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
- Design Challenge
- The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
- Research
- The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
- Inspiration
- 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging - Project Duration
- The project finished in Autumn 2019 in Kunming.
- Operation Flow
- Tear open wrapper.
- Team Members
- Luo Xing
Chen Juhua
Fu Yating
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