Tongue-Bongue Slikpakke by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Tongue-Bongue Slikpakke
by Victoria Ax
Client: Vi_ax
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #97413The Design
About Tongue-Bongue Slikpakke
Ønsket var at skabe en pakke til en slags mad. Når man udvikler emballage, er det mest vigtigt at være uforudsigelig. Da der er mange stereotype løsninger på markedet, bør der søges noget andet, man skal bevæge sig væk fra skabelonerne. Og man blev opmærksom på selve spiseprocessen, såsom at tage og sætte mad i munden. Dette var en baggrund til idéen. Folk bruger tungen til at suge alle slags slik. Tungeformede slikkepinde skaber en surrealistisk metafor "tunge på (menneskelig) tunge".
The Recognition
About the A' Design Award i Bronze
Tongue-Bongue Slikpakke er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Tongue-Bongue Slikpakke forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Tongue-Bongue Slikpakke tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
- Dimensions & Packaging
- 50 x 50 x 70 mm assembled
240 x 250 mm for printing - Tags
- tongue, tongue-bongue, package, toy-package, fruits
- Production Technology
- paper
- Design Challenge
- Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
- Research
- The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
- Inspiration
- The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
- Project Duration
- Project was made for German package competition, started in Moscow, February-April 2017.
- Operation Flow
- The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
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