HuangRan Vinemballage af Lynn Tsang er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2020
HuangRan Vinemballage
af Lynn Tsang
Klient: Lynn Tsang
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #98044Designet
Om HuangRan Vinemballage
HuangRan er emballage til en serie kinesisk risvin. Designet præsenterer de fire skytsguder fra gammel kinesisk mytologi: Den Grønne Drage, Den Hvide Tiger, Den Røde Fugl og Den Sorte Skildpadde. Antropomorfisk illustration kombineres med elementer fra kinesisk opera for at give figurerne et moderne, moderigtigt udtryk, der henvender sig til unge forbrugere. Hver af de fire flasker repræsenterer én af guderne, og guderne er trykt inde i gaveæsken for at indtage de fire verdenshjørner. Æsken har et øvre og nedre låg med udskårne områder, der tilføjer dybde.
Anerkendelsen
Om A' Design Award i Bronze
HuangRan Vinemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. HuangRan Vinemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. HuangRan Vinemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Dimensioner & Emballage
- The outer box:220mm x 160mm x 160mm
- Tags
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
- Produktionsteknologi
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Designudfordring
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Forskning
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
- Projektvarighed
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Driftsflow
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Teammedlemmer
- Design Director:Lynn Tsang
Designer:Sha Shen
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