South Branch Sign Innenarchitektur eines Restaurants by Tiao Ouyang

South Branch Sign Innenarchitektur eines Restaurants by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2020

South Branch Sign Innenarchitektur eines Restaurants

by Tiao Ouyang

Client: Oytt Design

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #100068

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Colors

The Design

About South Branch Sign Innenarchitektur eines Restaurants

South Branch Sign ist die Innenarchitektur eines Restaurants im Hongkong-Stil, das Teil einer Kette ist, in Changzhou. Das Projekt umfasst insgesamt 500 Quadratmeter. Unterschiedliche Materialien und Farben definieren die Funktionsbereiche, sodass physische Trennelemente reduziert werden und sich der Grundriss über unsichtbare Zonierungen erschließt. Terrazzo, Holz, Leder und Spiegel erzeugen eine reiche und abwechslungsreiche räumliche Textur. Fließende Linien verlaufen über Wände und Decke, und eingelassene Beleuchtung betont die feinen Details. Das Ergebnis ist ein ruhiger und transparenter Raum mit einer schlichten Textur und einem rationalen, modernen Charakter.

The Recognition

About the A' Design Award in Bronze

South Branch Sign Innenarchitektur eines Restaurants ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von South Branch Sign Innenarchitektur eines Restaurants wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. South Branch Sign Innenarchitektur eines Restaurants befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.