Perceived Design Value Designforschung by Aija Freimane

Perceived Design Value Designforschung by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award in Eisen in Servicedesign Competition Category.

EisenService· 2021

Perceived Design Value Designforschung

by Aija Freimane

Client: Aija Freimane

A' Design Award in Eisen Winner in Service Category

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Verified Award Winner

Verify Award Status for #116447

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The Design

About Perceived Design Value Designforschung

„Perceived Design Value" ist ein Postdoc-Forschungsprojekt zum Mehrwert von Design. Die Studie verdeutlicht, wie der Wert von Design von Nutzern aus fünf Generationen und vier sozioökonomischen Klassengruppen wahrgenommen wird. Es werden Indikatoren des wahrgenommenen Werts empfohlen, um Zufriedenheit, Glück und Wohlbefinden als Endergebnisse der Produkt- und Servicenutzung zu messen. Die Forschung definiert zudem einen dreifachen Designprozess sowie eine Matrix zur Selbstbewertung der Designreife. Die wichtigsten Ergebnisse sind in einem A5-Buch mit 89 Seiten veröffentlicht. Ziel ist es, Unternehmen, Regierungen und die Gesellschaft dabei zu unterstützen, Design bewusster einzusetzen.

The Recognition

About the A' Design Award in Eisen

Perceived Design Value Designforschung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Perceived Design Value Designforschung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Perceived Design Value Designforschung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf