China Merchants Innenarchitektur einer Bankfiliale by Shenzhen Scene Aesthetic Design Co., Ltd

China Merchants Innenarchitektur einer Bankfiliale by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award in Eisen in Innenraumdesign Competition Category.

EisenInnenraum· 2023

China Merchants Innenarchitektur einer Bankfiliale

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: China Merchants Bank

A' Design Award in Eisen Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #142304

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Merchants Innenarchitektur einer Bankfiliale

China Merchants ist die Innenarchitektur einer Bankfiliale, die in Shenzhen, China, realisiert wurde. Die 870 Quadratmeter große Fläche gliedert sich in Funktionsbereiche für Kundenempfang, Wartebereich und Unterhaltung, die alle von einer zentralen, integrierten Ruhezone ausstrahlen. Das Quadrat – eine Form, die in der klassischen chinesischen Architektur für Fenster verwendet wird – dient als visueller Kern und vermittelt Stabilität und Offenheit. Holz, Leder, Glas und eine Beleuchtung mit einer Farbtemperatur von 5500 K werden mit schwarzen Einfassungen und den Markenfarben kombiniert und erzeugen so eine ruhige Atmosphäre. Die Filiale ist als Ort für alltägliche Begegnungen und Entspannung konzipiert.

The Recognition

About the A' Design Award in Eisen

China Merchants Innenarchitektur einer Bankfiliale ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von China Merchants Innenarchitektur einer Bankfiliale wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. China Merchants Innenarchitektur einer Bankfiliale wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensions & Packaging: 870㎡
Tags: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Production Technology: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Design Challenge: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Research: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiration: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Project Duration: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Operation Flow: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang