Ecovacs Innenarchitektur eines Einzelhandelsgeschäfts by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award in Eisen in Innenraumdesign Competition Category.
EisenInnenraum· 2023
Ecovacs Innenarchitektur eines Einzelhandelsgeschäfts
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: ECOVACS SI Design
A' Design Award in Eisen Winner in Innenraum Category
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- Verified Award Winner
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The Design
About Ecovacs Innenarchitektur eines Einzelhandelsgeschäfts
Ecovacs ist ein Ladeninterieur für intelligente Roboterprodukte mit einer Fläche von 150 Quadratmetern. Das Geschäft vermittelt das Thema einer besseren Lebensweise durch Wohnszenarien, in denen Technologie und Alltag miteinander verschmelzen. Ein Blauverlauf prägt den Hauptraum, ergänzt durch warme Holzmaserungen und silbergraue Präsentationsregale mit metallischer Anmutung. Runde Formen, die vom Markenlogo und den Produkten abgeleitet sind, dienen als visuelle Sprache. Eine geplante Wegeführung leitet die Besucher durch Demonstrations-, Verkaufs-, Erlebnis- und Szenarienbereiche. Das Geschäft wurde 2022 in China eröffnet.
The Recognition
About the A' Design Award in Eisen
Ecovacs Innenarchitektur eines Einzelhandelsgeschäfts ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Ecovacs Innenarchitektur eines Einzelhandelsgeschäfts wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Ecovacs Innenarchitektur eines Einzelhandelsgeschäfts wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
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