Or Atelier Verkaufsfläche by Las Design is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2023

Or Atelier Verkaufsfläche

by Las Design

Client: Las Design

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Or Atelier Verkaufsfläche

Or Atelier ist ein Multibrand-Modegeschäft in Chongqing, China. Die Innenarchitektur ist von der antiken griechischen Baukunst inspiriert, insbesondere von der anmutigen Struktur der klassischen Säule. Holzsäulen bilden einen gewundenen Pfad, sodass jeder Besucher dem Geschäft auf einer ganz persönlichen Route folgen kann. Quadrate und Kreise werden kombiniert und verleihen dem Raum eine stetige Variation. Gelber Travertin bekleidet die Wände, während türkisfarbener Stein für die Fassade und den Kassentresen verwendet wird. Die Präsentationstheken bestehen aus Edelstahl, und Stoffsofas sorgen für eine weiche Note.

The Recognition

About the A' Design Award in Bronze

Or Atelier Verkaufsfläche ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Or Atelier Verkaufsfläche wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Or Atelier Verkaufsfläche befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: OR means option right. It represents originality, freedom, breakthrough and applicability. OR is not only a multi-brands fashion store, but also an incubator for cutting-edge designers. Advocating the spirts of independent aesthetics and self-maintaining, OR integrates entertainment, commerce, contemporary art and culture and other resources to define a fashionable lifestyle with extraordinary experiences and constant values.
Dimensions & Packaging: The wall-covering material - yellow travertine, contrasted with turquoise stone used for store facade and cashier embellished with deep and shallow white contexts, interprets the close relationship between green mountain and hill stones, displaying natural beauty and restrained elegance of luxury. A serene and minimal ambience is offered by a soothing color palette filled with plenty of pale timber and muted browns.
Tags: Originality, Freedom, Breakthrough, Applicability, Independent
Production Technology: Drawing on the graceful structure of Greek column, the most prominent element in ancient Greek architecture, we form a winding movement line, so that everyone could customize his/her movement line and continue to explore and discover by himself/herself. Square and circle, twists and turns, endow the space with endless changes. Wood columns not only convey oriental elegance in color, but also inherit classical European-style structure.
Design Challenge: How to balance the commercial demands of clothing culture and experiential consumption, to create a unique multi-brands fashion store.
How to distinguish itself from intensely competitive Chongqing's fashion market.
Research: OR looks for new expression ways which fit today's trends, with the younger design language, balance the commercial demands of clothing culture and experiential consumption, to create a unique multi-brands fashion store.
Inspiration: OR's space design doesn't follow contemporary trend with rapid changes or popular color of different seasons, but is inspired by the pioneer of European architecture - ancient Greek architecture. Seamlessly blending eastern aesthetics and western techniques, our designers remove redundancy and complexity wherever possible, constantly search for the perfect balance between straightest lines and smoothest circles, and finally endow the space with quiet beauty in the understated.
Project Duration: The project started in December 2021 in Chongqing and finished in January 2022 in Starlight 68Plaza,Chongqing.
Operation Flow: Bronze sofa and turquoise stone highlighted from the overall wood color scheme, impart positive vibes to the space, and elaborate a breath of exquisite elegance. While the display counters are made of stainless steel, the fabric sofa and other soft materials create a gentle touch. While marble meets suede to create tension, the naturally formed texture on the former and customized pattern on the latter connect the nature and manmade.
Image Credits: INSPACE, 2022