Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd.
Guangzhou Kemei Commodity Co., Ltd. recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd.. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Miepu Diary Ikon
Miepu Diary is a set of character illustrations that combines modern trend culture with classic children's stories. The main character is Duoduo, a brave and lucky rabbit girl, shown together with a chubby cat. Four world famous fairy tales are retold in four themed illustrations, drawn by hand in a modern style. The illustrations can be applied to posters, clothing and related products. The aim is to create a cute and fashionable character that links fairy tales with current fashion trends.
About Guangzhou Kemei Commodity Co., Ltd.
Since Guangzhou Kemei Commodity Co., Ltd. was founded in 2011, it has kept thriving and owned a variety of mature brands such as CMSH and K-banny up to now. It is a comprehensive enterprise which specializes in R&D, design, production and sale of daily necessities. It insists on self-developed products, the standard management system and systematic QA, and focuses on a creative and entertaining design style in a brand-new form.
Award Record
Guangzhou Kemei Commodity Co., Ltd. is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137762
- A' Design Award Page: https://competition.adesignaward.com/137762
- Media Showcase: https://www.designnewsroom.com/!137762
- Laureate Profile: https://designers.org/d/312742
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Miepu Diary Ikon
- Function
- Ikon
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Coral, Pink, Gainsboro, Dark Salmon and Light Pink
- Images
- 5
The Recognition
- Laureate
- Guangzhou Kemei Commodity Co., Ltd.
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137762
Design Details
- Unique Properties
- Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
- Inspiration
- The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
- Research
- Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
- Challenge
- In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
- Operation and Interaction
- Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.
- Keywords
- Hand drawing, illustration, fairy tales, and fashion trends.
