Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Ikon by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2022

Miepu Diary Ikon

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award Winner in Graphic Category

9,125

Verified Award Winner

Verify Award Status for #137762

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Ikon

Miepu Diary is a set of character illustrations that combines modern trend culture with classic children's stories. The main character is Duoduo, a brave and lucky rabbit girl, shown together with a chubby cat. Four world famous fairy tales are retold in four themed illustrations, drawn by hand in a modern style. The illustrations can be applied to posters, clothing and related products. The aim is to create a cute and fashionable character that links fairy tales with current fashion trends.

The Recognition

About the A' Design Award

Miepu Diary Ikon is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Miepu Diary Ikon is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Miepu Diary Ikon is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release