Didactics of Typography Scienca Monografio by Pawel Krzywdziak

Didactics of Typography Scienca Monografio by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 Fera A' Design Award in Presita kaj Publikigita Amaskomunikila Dezajno Competition Category.

FeroPresaĵo· 2020

Didactics of Typography Scienca Monografio

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

Fera A' Design Award Winner in Presaĵo Category

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Colors

The Design

About Didactics of Typography Scienca Monografio

Didaktiko de Tipografio: Instrui la Leteron / Instrui per la Letero prezentas la metodojn kaj rezultojn de instruado de leteroj kaj tipografioj en elektitaj polaj artlernejoj. La libro ampleksas diversajn programojn, kaj ankaŭ prezentojn kaj diskutojn pri instruaj rezultoj bazitaj sur specifaj projektoj de studentoj. La procezo de projektado implikis organizi diversan, dulingvan enhavon kaj disponigi klaran tekstan kaj vidan rakontadon de la eldonaĵo. Oranĝaj akcentoj en la monokromata kolora paletro de la dezajno gvidas la atenton de la leganto tra la fascina mondo de tipografio.

The Recognition

About the Fera A' Design Award

Didactics of Typography Scienca Monografio estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Didactics of Typography Scienca Monografio estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Didactics of Typography Scienca Monografio estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.