The Heaven Lost Kandela Pakaĵo by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Fera A' Design Award in Pakada Dezajno Competition Category.
FeroPakado· 2022
The Heaven Lost Kandela Pakaĵo
Client: Tai Tung Jewellry Box Mfy.Ltd
Fera A' Design Award Winner in Pakado Category
Verified Award Winner
Verify Award Status for #128131The Design
About The Heaven Lost Kandela Pakaĵo
La Perdita Ĉielo estas pakaĵa skatolo desegnita por bonodora kandelo. La grafika temo estas inspirita de eŭropa mitologio kaj prezentas diojn serĉantajn ion perditan el la ĉielo. La mandesegnita ilustraĵo daŭras trans ĉiuj flankoj de la skatolo, donante maljunecan aspekton kaj invitante klientojn turni la skatolon. Nigra-blanka presado konservas la dezajnon klara. La strukturo estas simpla supra-kaj-suba skatolo mezuranta 83 mm en larĝo, 83 mm en profundo kaj 102 mm en alto. La skatolo estas farita el 240gsm Munken Lynx, netegita daŭripova papero en natura blanka nuanco.
The Recognition
About the Fera A' Design Award
The Heaven Lost Kandela Pakaĵo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke The Heaven Lost Kandela Pakaĵo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. The Heaven Lost Kandela Pakaĵo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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