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Azure City Merkatika Centro by Baobing Cai

Azure City Merkatika Centro by Baobing Cai is a highly esteemed winner of the very prestigious 2022 Fera A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.


FeroInterno· 2022

Azure City Merkatika Centro

by Baobing Cai

Client: Cai Baobing

Fera A' Design Award Winner in Interno Category

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Verified Award Winner

Verify Award Status for #128135

Colors

The Design

About Azure City Merkatika Centro

Azure City estas interno de merkatika centro situanta en Jinano, Ĉinio, kovranta 1 200 kvadratajn metrojn. La spaco inkluzivas vestiblon, artan transirejon, arkitekturan modelan areon kaj babilejon. Simplaj koloroj, lumo kaj ombro malklarigas la limojn inter la areoj kaj kreas malferman vizualan senton. Formita metalo kun glataj linioj ornamas la vestiblon. Rotacianta ŝtuparo ligas la vestiblon al la aliaj areoj, kaj kristalaj lampoj falas laŭlonge de la kurbo. La plafono de la modela areo uzas bluan kristalan vitron. La temo estas ĉielo, pureco, malalta karbonelspezo kaj sano.

The Recognition

About the Fera A' Design Award

Azure City Merkatika Centro estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Azure City Merkatika Centro estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Azure City Merkatika Centro estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Dimensions & Packaging
Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
Tags
Light and shadow, spiral staircase, special-shaped metal
Production Technology
The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Design Challenge
The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Research
Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiration
As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Project Duration
April 2021
Operation Flow
Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Team Members
Cai Baobing

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