Beyond the Blue Libro by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Medios Impresos Competition Category.

PlataImpresión· 2020

Beyond the Blue Libro

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award de Plata Winner in Impresión Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Libro

Beyond the Blue es un libro sobre problemáticas ambientales relacionadas con el mar. Cada capítulo se introduce mediante una muestra de color distinta que refleja una faceta diferente del océano. Una muestra verde representa un bosque marino saludable, mientras que una muestra roja alude a un mar oscurecido por la sangre de las ballenas. El color se emplea como un recurso sencillo y universal para explicar temas ambientales complejos a lectores de todas las edades. El libro mide 187 mm por 245 mm y cuenta con 90 páginas. La impresión utiliza tinta de aceite de soja sobre papel mate de 100 g, y la encuadernación cosida con hilo reduce el uso de adhesivos.

The Recognition

About the A' Design Award de Plata

Beyond the Blue Libro ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Beyond the Blue Libro sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Beyond the Blue Libro es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam