Didactics of Typography La Monografía Científica by Pawel Krzywdziak

Didactics of Typography La Monografía Científica by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Medios Impresos Competition Category.

HierroImpresión· 2020

Didactics of Typography La Monografía Científica

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

A' Design Award de Hierro Winner in Impresión Category

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Colors

The Design

About Didactics of Typography La Monografía Científica

Didáctica de la tipografía: Enseñar la letra / Enseñar con la letra presenta los métodos y resultados de la enseñanza de letras y tipografía en escuelas de arte polacas seleccionadas. El libro cubre varios programas de estudios, así como presentaciones y discusiones de los resultados de la enseñanza basados en proyectos específicos de los estudiantes. El proceso de diseño implicó organizar contenido diverso y bilingüe y proporcionar una narración textual y visual clara de la publicación. Los acentos naranjas en la paleta de colores monocromáticos del diseño llevan la atención del lector a través del fascinante mundo de la tipografía.

The Recognition

About the A' Design Award de Hierro

Didactics of Typography La Monografía Científica ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Didactics of Typography La Monografía Científica sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Didactics of Typography La Monografía Científica es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.