Zodiacville Runners Ilustración de libro infantil by Juyeon Park

Zodiacville Runners Ilustración de libro infantil by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Medios Impresos Competition Category.

BronceImpresión· 2021

Zodiacville Runners Ilustración de libro infantil

by Juyeon Park

Client: Karandashi

A' Design Award de Bronce Winner in Impresión Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zodiacville Runners Ilustración de libro infantil

Zodiacville Runners es un cuento de hadas infantil ilustrado sobre los animales de Zodiacville, que participan en un festival de carreras organizado por el Rey Dragón. Las ilustraciones combinan rasgos de la pintura tradicional coreana minhwa con un estilo de puntillismo digital. Se superpusieron, uno a uno, numerosos puntos tenues, inspirados en una técnica oriental de pintura por el reverso. El libro mide 260 por 260 milímetros y tiene las esquinas redondeadas por seguridad. La primera parte presenta la historia para los niños, mientras que la segunda ofrece guías de aprendizaje y material complementario para los educadores.

The Recognition

About the A' Design Award de Bronce

Zodiacville Runners Ilustración de libro infantil ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Zodiacville Runners Ilustración de libro infantil sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Zodiacville Runners Ilustración de libro infantil satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019