$Refracting Reality Diseño de libro by Ching-Fa Lung$

Refracting Reality Diseño de libro by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Medios Impresos Competition Category.

PlataImpresión· 2021

Refracting Reality Diseño de libro

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award de Plata Winner in Impresión Category

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The Design

About Refracting Reality Diseño de libro

Refracting Reality es un libro sobre la luz y la percepción humana. La obra explora cuatro características de la luz: refracción, reflexión, difracción e interferencia. Estas cualidades se expresan a través de la tipografía y las imágenes a lo largo de 368 páginas. Se seleccionaron papeles estucados y no estucados para reforzar distintas impresiones de la luz. Un prisma macizo se aloja en el lomo del libro y el lector puede extraerlo. Con el prisma, los lectores pueden observar directamente el comportamiento de la luz e interactuar con las imágenes impresas.

The Recognition

About the A' Design Award de Plata

Refracting Reality Diseño de libro ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Refracting Reality Diseño de libro sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Refracting Reality Diseño de libro es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin