After a Bird Fell Down Libro ilustrado de Shu Wei Chang

El diseño After a Bird Fell Down Libro ilustrado de Shu Wei Chang es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño de Medios Impresos.

BronceImpresión· 2022

After a Bird Fell Down Libro ilustrado

de Shu Wei Chang

Cliente: Shu-Wei Chang

Ganador del A' Design Award de Bronce en la Categoría Impresión

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El Diseño

Acerca de After a Bird Fell Down Libro ilustrado

After a Bird Fell Down (Después de que cayó un pájaro) es un libro ilustrado que combina la estructura de un libro troquelado con la de un libro desplegable (pop-up). El libro mide 105 por 150 milímetros y tiene unos 27 milímetros de grosor, una dimensión próxima al tamaño de un ave pequeña. A medida que se pasan las páginas, el orificio se agranda y el brote se eleva más, mientras que el propio libro se vuelve más delgado. La cubierta es blanca, presenta una textura arenosa y aloja un adhesivo transparente impreso con una pluma verde dentro de un rebaje estampado en seco. El diseño muestra que el paso del tiempo trae consigo tanto la pérdida como un nuevo crecimiento.

El Reconocimiento

Acerca del A' Design Award de Bronce

After a Bird Fell Down Libro ilustrado ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que After a Bird Fell Down Libro ilustrado sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. After a Bird Fell Down Libro ilustrado satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensiones y Embalaje: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Etiquetas: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Tecnología de Producción: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Desafío de Diseño: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiración: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.