Afterimages Revista by Przemek Hajek is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Medios Impresos Competition Category.

PlataImpresión· 2022

Afterimages Revista

by Przemek Hajek

A' Design Award de Plata Winner in Impresión Category

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Verified Award Winner
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Colors

The Design

About Afterimages Revista

El concepto de diseño gráfico y comunicación visual de la revista de arte Afterimages es coherente: desde el logotipo, la identidad hasta el diseño. El objetivo principal del proyecto era abordar el legado de la Academia de Bellas Artes Strzeminski en Lodz y crear una versión moderna que se deriva de la tradición vanguardista. Papel de calidad rugosa, técnica de estampación en seco, el color de impresión (Pantone) aplicado a la portada, corresponde al tema de cada número. La revista está profusamente ilustrada, llena de fotografías de calidad, y en este sentido se parece a una revista de estilo de vida.

The Recognition

About the A' Design Award de Plata

Afterimages Revista ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Afterimages Revista sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Afterimages Revista es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bigger format, rough high quality paper from the 'csm' collection, dry-stamping technique, the printing color (Pantone) applied to the cover corresponds to the topic of each issue. The magazine is richly illustrated, filled with high-quality photos, and in this respect it resembles life style magazines. It is the first printed magazine published by the Strzeminski Academy of Fine Arts in Lodz and it is available not only for students and teaches, it is distributed nationwide.
Dimensions & Packaging: 230 x 300 mm, about 250-300 pages
Tags: Art Magazine, Print Design, Graphic design, Cover Design, Publication, Visual communication
Production Technology: High quality offset print Pantone (cover) Cmyk (inside)
Design Challenge: The challenge was to create a design of the magazine, on the one hand, referring to the avant-garde tradition, and on the other, creating its modern, fresh version. It was a challenge to reach interested recipients, create a platform and a community around the magazine and create a magazine with premium design, content and paper on a limited budget and with a small team.
Research: The artistic and scientific, thematic magazine Powidoki (Afterimages) is published by the Strzeminski Academy of Fine Arts in Lodz (Poland). The periodical is devoted to significant artistic and scientific events. It contains critical texts about art and design as well as interviews with prominent figures of the world of culture and higher education from Poland and abroad.
Inspiration: The inspiration of the project was the heritage of the Strzeminski Academy of Fine Arts Lodz and their great artists: Strzeminski, Kobro, Hiller, the avangarde, which was established over one hundred years ago. An afterimage is an image that continues to appear in the eyes after a period of exposure to the original image. Our brain produces it when we stare at something for a long time. This image is not as obvious as it seems at first glance. It is blurred and not clear.
Project Duration: The first issue of the magazine was created and published in 2019. By mid-2021 it has been published five issues of 'Afterimages' (two issues per year). Place of the creation of the magazine: Lodz, Poland.
Operation Flow: Interaction with the magazine: high quality print and paper, stamping can be felt under your finger, qr codes.
Team Members: Marta Ostajewska
Mariusz Wlodarczyk
Ryszard W. Kluszczynski.