Vivo X Series Instalación publicitaria en exteriores by Output

Vivo X Series Instalación publicitaria en exteriores by Output is a highly esteemed winner of the very prestigious 2024 A' Design Award de Plata in Diseño de Publicidad Competition Category.

PlataPublicidad· 2024

Vivo X Series Instalación publicitaria en exteriores

by Output

Client: Output

A' Design Award de Plata Winner in Publicidad Category

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Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

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The Design

About Vivo X Series Instalación publicitaria en exteriores

Vivo X Series es una instalación publicitaria exterior presentada en el North Bund de Shanghái. La instalación reproduce dos teléfonos móviles a escala 1:1, conformando una pantalla gigante plegable de hasta 8 metros de alto y casi 12 metros de largo. Pantallas LED de alta definición, pantallas LED curvas y materiales publicitarios con distintas texturas superficiales replican la apariencia y los acabados de los dispositivos reales. El seguimiento por radar, la captura corporal y la tecnología 3D sin gafas permiten que las personas interactúen con el contenido digital. Cada pantalla sigue la gama cromática principal de uno de los modelos de teléfono.

The Recognition

About the A' Design Award de Plata

Vivo X Series Instalación publicitaria en exteriores ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Vivo X Series Instalación publicitaria en exteriores sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Vivo X Series Instalación publicitaria en exteriores es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy