World Vision Organization Overview Diseño de libro by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Diseño de Medios Impresos Competition Category.
BronceImpresión· 2024
World Vision Organization Overview Diseño de libro
by Yunsik Son
Client: World Vision
A' Design Award de Bronce Winner in Impresión Category
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- Verified Award Winner
- Verify Award Status for #158580
The Design
About World Vision Organization Overview Diseño de libro
World Vision Organization Overview es un libro que presenta los setenta años de historia y los proyectos de una organización internacional de ayuda humanitaria. El concepto de diseño es Belief (Creencia), Unity (Unidad), Integration (Integración), Life (Vida) y Dream (Sueño), sintetizados en la palabra BUILD. En la cubierta, la tipografía apila estas letras hasta formar un elemento gráfico nítido, aplicado con estampación en caliente de lámina naranja. Una película transparente impresa mediante serigrafía y páginas troqueladas entre los capítulos revelan los rostros de los niños. El libro mide 210 por 210 milímetros, tiene una cubierta con estucado mate y contiene 112 páginas.
The Recognition
About the A' Design Award de Bronce
World Vision Organization Overview Diseño de libro ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que World Vision Organization Overview Diseño de libro sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. World Vision Organization Overview Diseño de libro satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
- Dimensions & Packaging
- Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
- Tags
- World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
- Production Technology
- The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
- Design Challenge
- The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
- Research
- As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
- Inspiration
- World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
- Project Duration
- This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
- Operation Flow
- The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
- Team Members
- Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang
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